Gong Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Gong
Generative AI for B2B Marketing
Report
Oct 31, 2024
B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.
The Power of Generative AI in the Buyer’s Journey
Report
Jun 05, 2023
Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.
B2B Brand Strategy
Report
Feb 19, 2021
This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.
Powerful data and analysis on nearly every digital topic.
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