Food delivery, while once niche, is becoming more mainstream. This year saw the explosion of fast food giants like McDonald's and Burger King going all-in on digital ordering and delivery through partnerships with UberEats and Grubhub, momentum that's certain to continue throughout 2019.
In the latest episode of "Behind the Numbers," eMarketer's Karin von Abrams and GlobalWebIndex's chief research officer, Jason Mander, highlight key data from the new Global Media Intelligence report.
In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.
The media consumption habits of consumers around the world continues to evolve. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 40 countries.
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
With web browsers cracking down on ad trackers, data privacy laws going into effect and data breaches remaining ever present, it is presumably not a great time for marketers to be dependent on data that they acquire from other companies.
Ad blocking user growth is slowing in the UK, with rates much lower than in France and Germany. But it’s still costing publishers revenues. Better advertising and messaging are on the horizon, which might help slow rates still further.
We may believe we’re each living in our own social media bubble full of like-minded folks, but new survey data suggests that some of us are being persuaded to change our minds thanks to social posts.
Regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to demographics, barriers to ecommerce, as well as leading websites and mobile apps.
Affluent consumers are a vital target audience for many brands. This report looks at the media habits and preferences of affluent individuals in France, Germany and the UK, how these groups are changing, and the ways marketers are aiming to reach them.
An in-depth look at total media, traditional media, digital and mobile ad spending for six markets in Latin America—Argentina, Brazil, Chile, Colombia, Mexico and Peru—as well as the implications of the FIFA World Cup on consumer behavior and regional ad spending.
Powerful data and analysis on nearly every digital topic.
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