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Global Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Global

Capital One’s Q2 earnings size up the new titan of the credit card industry

Article
Jul 23, 2025

The news: Capital One’s net revenues increased 25% QoQ to $12.5 billion—one of the many dramatic changes after its merger with Discover.Our take: The scale of Capital One’s merger is eyewatering. As the issuer looking to maximize its yields, it can both offer more attractive credit and debit products within a regulatory environment that is friendly to ambitious growth.

Summer Travel Will Look Different This Year. How So? | Behind the Numbers

Audio
Jun 16, 2025

On today’s podcast episode, we discuss how anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 summer travel plans. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.

As trade war deepens, Big Tech could shift gears to services and subscriptions

As trade war deepens, Big Tech could shift gears to services and subscriptions

Article
Apr 04, 2025

China’s retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions—if consumers still bite.

Around the World: What ads have been banned in different countries and how much do advertising bans work?

Audio
Sep 30, 2024

On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.

Around the World: The Paris Olympics—broadcast medalists, changing viewing habits, and ad potential for the next Games

Audio
Aug 26, 2024

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.

Global Marketplace Titans

Global Marketplace Titans

Report
Dec 15, 2022

Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here’s a look at how these marketplaces stack up, in seven charts and graphics.

Samsung kicks off 3-nanometer chip production, beating TSMC and Intel

Samsung kicks off 3-nanometer chip production, beating TSMC and Intel

Article
Jul 01, 2022

Samsung leads in next-gen chip production: Production of Samsung’s 3-nanometer chip leaves rivals like TSMC and Intel scrambling. And chip innovation is quickly outpacing the speed of legislating subsidy bills.

Help wanted: US companies seeking international software developers

Article
Jun 29, 2022

Silicon Valley goes global: The Great Resignation and remote work have pushed tech companies to hire international software developers. It could significantly change Silicon Valley and emerging tech hubs worldwide.

Smartwatch demand grows at a record 13% YoY in Q2

Article
Jun 01, 2022

Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch

There will be 4.55 billion internet users worldwide this year, but growth is slowing

Article
Apr 21, 2022

The internet will have 4.55 billion users worldwide this year, up 2.6% over 2021. This amounts to 57.4% of the general population.

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PC sales slow down after two years of double-digit gains

PC sales slow down after two years of double-digit gains

Article
Apr 12, 2022

Cooling consumer demand drives down Q1 PC sales: PC makers need to attract consumer and educational markets with compelling 2-in-1s, gaming PCs, and tablets in coming quarters.

New and noteworthy media trends for Canada in 2021

Article
Oct 22, 2021

For the second year in a row, the pandemic was a major influence on media consumption and device ownership.

Global Digital Ad Spending Update Q2 2020

Global Digital Ad Spending Update Q2 2020

Report
Jul 06, 2020

In a tumultuous year for advertising, every market we cover except China will experience a decline in ad spending, and Google will see its first ever contraction in digital ad revenues.

UK Time Spent with Media 2020

UK Time Spent with Media 2020

Report
May 06, 2020

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

Location Intelligence 2019

Location Intelligence 2019

Report
Apr 10, 2019

Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.

eMarketer's Live Analyst Series: Global Digital Ad Spending 2019

eMarketer's Live Analyst Series: Global Digital Ad Spending 2019

Video
Apr 05, 2019

Digital will account for 50.1% of total media ad spending in 2019, reaching the halfway mark for the first time.

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