Gen z financial behavior Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Gen z financial behavior
For Gen Zers, trust matters more than digital experience when choosing where to bank
Article
Jun 03, 2026
Security, reputation, and fees outrank mobile UX when choosing a bank, lifting BofA and Chase.
A viral social media trend caused an uptick in banking fraud
Article
Sep 06, 2024
Multiple users posted videos about a “hack” that turned out to be plain old check fraud. It won’t end well for those who were on trend.
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