This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.
Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.
Most Americans are at least somewhat worried about losing their jobs, and tens of millions have already filed for unemployment. We look at how consumers are responding to the coronavirus crisis.
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020.
The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.
Asia-Pacific is home to some of the world's fastest-growing and most dynamic economies, but the current US-China trade war and other geopolitical factors are threatening the regions' economic vitality and are impacting digital ad spend.
eMarketer forecasting director Shelleen Shum compares our estimates for brick-and-mortar and ecommerce sales for Western European markets amid an economic slowdown.
The digital economy is roughly a quarter century old, but efforts to measure it remain sketchy. In today's episode of "Behind the Numbers," we dig into government and enterprise efforts to understand the impact of digital, with featured guests Carl Bialik of Yelp and eMarketer vice president of forecasting Martin Utreras.
Powerful data and analysis on nearly every digital topic.
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