Gambling Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Gambling

Robinhood continues adding app features that resonate with consumers

Article
Sep 09, 2025

Robinhood is having an incredibly high-growth year after reaching profitability in 2024, per ABC News. That’s because it’s regularly rolling out new products that are appealing to consumers. Some of the risks that Robinhood is taking are boosting its profitability, while others are causing regulatory headaches or legal battles. However, each new launch drives more traffic toward its all-in-one app, improving customer acquisition efforts. For example, new customers who want to try sports betting may stay for the cash delivery service or crypto products. While some products may not always succeed, the fintech’s strategy to keep trying new approaches could still land it with a growing super-app.

Mohegan, RE/MAX, and Planet Fitness: Trailblazing commerce media networks and the trends behind them

Article
Feb 10, 2025

Non-retail commerce media channels typically mean payments, travel, and intermediaries that overlap with retail. But more nontraditional commerce media networks have been popping up from places like Mohegan’s casinos, RE/MAX’s real estate websites, and Planet Fitness’ gyms.

Paysafe will get early mover advantages in Brazil’s online sports betting and gambling industry

Article
Jan 07, 2025

The license was approved just days after the country’s regulated market opened, making Paysafe a first mover

Infopack: Sports

Infopack: Sports

Report
Dec 20, 2024

Digital eclipsed traditional pay TV among live sports viewers in 2023. As that lead grows, the growth of women’s sports and betting apps provides marketers with opportunities to reach new audiences.

Around the World: Sports betting’s appeal and the tensions that come along with it

Audio
Nov 25, 2024

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

Sports betting platforms' Q3 results point to momentum as legalization expands

Article
Nov 14, 2024

Sports betting is on a roll: Quarterly results show growth catalysts, signaling opportunities for platforms and advertisers.

Data Drop: 5 Charts on Betting Apps

Data Drop: 5 Charts on Betting Apps

Report
May 23, 2024

As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.

The Weekly Listen: Is Apple too big, can Aldi be the next Walmart, and is drone delivery about to get real?

Audio
Mar 29, 2024

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

More gambling ad spend goes to TV than all other formats combined

More gambling ad spend goes to TV than all other formats combined

Article
Jan 25, 2024

The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.

The Daily: How sports betting came out of nowhere and how the writers' strike is influencing ad decisions

Audio
Sep 18, 2023

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

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US Sports Betting 2023

US Sports Betting 2023

Report
Jul 21, 2023

As sports gambling becomes legal in a growing number of US states following the Supreme Court’s landmark decision in 2018, the industry is rolling past obstacles and raking in billions from a rising pool of bettors.

Sports Betting, US

CollectionSnapshot
Mar 13, 2023
Your guide to what FIs are doing to attract new customers as young as six

Your guide to what FIs are doing to attract new customers as young as six

Article
Feb 16, 2023

Banks know that Gen Z and Gen Alpha are the up-and-coming banking customers, and they’re offering numerous options to help teens and kids learn the ropes. We’re devoting this entire edition to an overview of the competitive landscape for FIs seeking to get these consumers while they’re young.

Banks can cash in on gamification for customers, if it’s done carefully

Banks can cash in on gamification for customers, if it’s done carefully

Article
Feb 08, 2023

They’re using it to attract new customers and teach financial literacy. But it has side effects they need to know about.

Apple’s new ad placements immediately caused a brand safety crisis

Article
Oct 31, 2022

Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.

ESPN could soon strike a betting partnership with DraftKings

ESPN could soon strike a betting partnership with DraftKings

Article
Oct 10, 2022

It looks like gambling is coming to ESPN: Disney is reported to be close to striking a deal with sportsbook DraftKings.

DraftKings cuts back on ads after a year of heavy spending

DraftKings cuts back on ads after a year of heavy spending

Article
Aug 09, 2022

Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.

In 2022, 19.0 million people will be online sports bettors in the US

Article
Mar 18, 2022

There will be 19.0 million online sports bettors in the US this year. That's 7.9% of adult US internet users and a 31.0% increase over 2021.

The sports gambling opportunity for marketers

The sports gambling opportunity for marketers

Article
Jun 21, 2021

The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.

Sports OTT Landscape in the US

Sports OTT Landscape in the US

Report
Jan 24, 2019

In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.

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