The NFL ensures more touchdowns for streamers: A new set of 11-year rights deals will make more football available on streamers, but distribution will remain tied to linear TV for the time being.
eMarketer principal analyst at Insider Intelligence Andrew Lipsman discusses how holiday shopping in 2020 actually went: how much was bought online, whether "shipageddon" came true, and the retail winners and losers. He then explains the implications of Walmart's ecommerce boss leaving, Poshmark's and Affirm's IPOs, and why Peloton is buying Precor.
A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.
TV ad spending takes a hit as marketers adjust their budgets amid a recession.
Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.
COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
eMarketer senior forecasting director Monica Peart shares our adjusted numbers for Hulu viewership in the US and the reasons why we anticipate continued growth this year and next. Watch now.
US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.
In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?
This third annual StatPack compiles key metrics around digital video, television and the relationship between them.
Advanced targeting on TV and cross-screen placement of video ads are hot advertising topics. This report examines their likely influence on deals conducted during the 2018-2019 TV Upfronts, Digital NewFronts and beyond
Powerful data and analysis on nearly every digital topic.
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