Fox Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fox

NFL opens the floodgates to streaming in new rights deals

Article
Mar 22, 2021

The NFL ensures more touchdowns for streamers: A new set of 11-year rights deals will make more football available on streamers, but distribution will remain tied to linear TV for the time being.

How holiday shopping (actually) went, Walmart's online business, and Peloton buys Precor

How holiday shopping (actually) went, Walmart's online business, and Peloton buys Precor

Audio
Feb 01, 2021

eMarketer principal analyst at Insider Intelligence Andrew Lipsman discusses how holiday shopping in 2020 actually went: how much was bought online, whether "shipageddon" came true, and the retail winners and losers. He then explains the implications of Walmart's ecommerce boss leaving, Poshmark's and Affirm's IPOs, and why Peloton is buying Precor.

Disney+ officially launches in Latin America amid consumer demand for indoor entertainment

Disney+ officially launches in Latin America amid consumer demand for indoor entertainment

Article
Nov 17, 2020

A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.

Q3 2020 Digital Video Trends

Q3 2020 Digital Video Trends

Report
Oct 09, 2020

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

AVOD Platforms Are an Ad Market Bright Spot amid the Pandemic

Article
Aug 31, 2020

Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.

Television Update, Spring 2020

Television Update, Spring 2020

Report
May 20, 2020

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

Q3 2019 Digital Video Trends

Q3 2019 Digital Video Trends

Report
Oct 01, 2019

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

Daily Forecast: Number of Hulu Viewers Grew Roughly 50% Last Year

Video
Jul 26, 2019

eMarketer senior forecasting director Monica Peart shares our adjusted numbers for Hulu viewership in the US and the reasons why we anticipate continued growth this year and next. Watch now.

Q2 2019 Digital Video Trends

Q2 2019 Digital Video Trends

Report
Jun 18, 2019

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

TV and Digital Video: Dollars and Cents

Audio
Nov 07, 2018

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

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US Digital Video and TV StatPack 2018

US Digital Video and TV StatPack 2018

Report
Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

Television Update Spring 2018

Television Update Spring 2018

Report
May 07, 2018

Advanced targeting on TV and cross-screen placement of video ads are hot advertising topics. This report examines their likely influence on deals conducted during the 2018-2019 TV Upfronts, Digital NewFronts and beyond

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