Football Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Football

Podcast | English Football Glory Creates Broadcast and Streaming Opportunities

Audio
May 29, 2019

eMarketer senior analyst Bill Fisher joins “Behind the Numbers” to discuss the business implications of England’s unprecedented success in the football Champions League and Europa League competitions.

Podcast | Sports Streaming in Europe

Podcast | Sports Streaming in Europe

Audio
Jan 31, 2019

"Behind the Numbers" continues its weeklong investigation of sports streaming around the world with a discussion of Europe's major markets. What platforms and programming are most popular in the UK, France and Germany, and how large are their audiences?

Podcast | Streaming Sports in the US

Podcast | Streaming Sports in the US

Audio
Jan 28, 2019

This week, "Behind the Numbers" is all about sports—streaming sports, that is. In the first episode of a five-part series, we focus on the US market, breaking down sports-streaming platforms, audiences and revenues. eMarketer's Paul Verna and Paul Briggs join host Marcus Johnson for the discussion.

Sports OTT Landscape in the US

Sports OTT Landscape in the US

Report
Jan 24, 2019

In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.

The Weekly Listen: Social Voters and Political Footballs

Audio
Oct 28, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about politics (it's that time of year) and the ways that social and traditional are media mixing things up in the political sphere. Plus, would you target advertising based on smart thermometer data?

How Advertisers Can Capitalize on Esports Fandom and Reach Teens

How Advertisers Can Capitalize on Esports Fandom and Reach Teens

Interview
Oct 25, 2018

Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.

Fans Are Becoming Increasingly Engaged In Fantasy Sports

Article
Sep 06, 2018

With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players?

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