eMarketer senior analyst Bill Fisher joins “Behind the Numbers” to discuss the business implications of England’s unprecedented success in the football Champions League and Europa League competitions.
"Behind the Numbers" continues its weeklong investigation of sports streaming around the world with a discussion of Europe's major markets. What platforms and programming are most popular in the UK, France and Germany, and how large are their audiences?
This week, "Behind the Numbers" is all about sports—streaming sports, that is. In the first episode of a five-part series, we focus on the US market, breaking down sports-streaming platforms, audiences and revenues. eMarketer's Paul Verna and Paul Briggs join host Marcus Johnson for the discussion.
In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about politics (it's that time of year) and the ways that social and traditional are media mixing things up in the political sphere. Plus, would you target advertising based on smart thermometer data?
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players?
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