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EMARKETER

First-party data Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for First-party data
Changes to Facebook Advertising After Cambridge Analytica

Changes to Facebook Advertising After Cambridge Analytica

Report
Jun 07, 2018

eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.

How Marketers Are Navigating Facebook Post-Cambridge Analytica

How Marketers Are Navigating Facebook Post-Cambridge Analytica

Interview
Jun 07, 2018

Danny Kourianos, senior vice president of marketing at Rakuten Marketing, discusses how the Cambridge Analytica revelations resulted in a positive movement for the marketing industry.

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