This FAQ covers the fundamentals of programmatic advertising and the trends shaping the market in 2026.

This FAQ examines what's verifiable about ad blocking today and what marketers should watch in 2026.

Google Chrome controls 73.2% of worldwide internet traffic, more than five times the combined share of all non-Safari competitors, according to an October survey from StatCounter.

Google has officially eliminated its Privacy Sandbox and removed the remaining 10 Sandbox technologies that were still available, marking an end to its yearslong plan to pivot away from third-party cookies on Chrome. Even as giants like Google step away from first-party initiatives, advertisers should prepare for continued change as many are pushing forward with post-cookie ambitions. Cookies may linger for some time to come, but that doesn’t negate broader consumer sentiments that favor data transparency.

Neon fuses AI search, code generation, and digital agent tools into one browser—aiming to outpace Google by doing the work, not just finding it.

By streamlining workflows with integrated genAI, Dia targets professionals and power users, but its success depends on pulling users away from entrenched defaults.

Banning Google’s search payments will threaten browser stability, push Apple to adapt, and create openings for competitors like Bing and DuckDuckGo.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Google no longer plans to unilaterally eliminate cookies from its Chrome browser. After four years of begrudging preparation, the advertising industry is reeling.

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.

Jascha Kaykas-Wolff, CMO of Mozilla, spoke about the need for a faster and cleaner browsing experience.

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.