Fintechs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fintechs

European Central Bank prepares for digital euro rollout, focuses on tap to pay

Article
Apr 24, 2026

New agreements give the digital euro clearance for tap to pay and app-based P2P transactions.

PayPal’s Curated Ads give advertisers long-sought-after purchase attribution

PayPal’s Curated Ads give advertisers long-sought-after purchase attribution

Article
Apr 23, 2026

Data-rich insights from FMNs give advertisers purchase attribution over intent—and new ad venues give media networks a chance to showcase their utility.

Splitit brings BNPL to in-store checkout with Splitit Go

Splitit brings BNPL to in-store checkout with Splitit Go

Article
Mar 24, 2026

The clunky interface and competing card-linked installment will box out Splitit Go from real BNPL volume.

Upstart is the latest fintech to apply for a banking charter

Article
Mar 13, 2026

Its charter application shows fintechs are moving closer to becoming banks, intensifying competition with incumbents.

Card-linked installments consistently outrank fintechs on customer satisfaction

Card-linked installments consistently outrank fintechs on customer satisfaction

Article
Mar 12, 2026

Issuers hold the advantage of existing credit lines and post-purchase flexibility compared to fintechs, but only for existing credit cardholders, per JD Power.

Bankers see nonbank payment firms as a primary threat

Article
Feb 09, 2026

Banks do not face primary-account switching overnight but may slowly bleed customers and struggle to attract first-time account owners.

Affirm applies to create Affirm Bank in the US

Article
Jan 25, 2026

Fintechs are cutting out their bank partners to invest in scale and break into new market segments.

Mexico Digital Advertising Trends Survey H1 2026

Mexico Digital Advertising Trends Survey H1 2026

Report
Jan 21, 2026

Mexico’s digital ad market is rapidly transforming as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive.

Brazil Digital Advertising Trends Survey H1 2026

Brazil Digital Advertising Trends Survey H1 2026

Report
Jan 16, 2026

Brazil’s digital ad market continues to transform as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive in the country’s fast-evolving landscape.

Could alternative credit reporting be a win for FI primacy?

Article
Jan 12, 2026

It’s not just for fintechs and credit bureaus.

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Credit cards are becoming elite products

Credit cards are becoming elite products

Article
Jan 06, 2026

Annual fee revenues tripled as affluent users flock to luxury rewards, reversing a decade-long trend—and fintechs seek to pick up consumers issuers left behind.

Embedded investing is coming to community banking

Article
Dec 22, 2025

Thinkwise Credit Union selected InvestiFi to embed digital investing in online and mobile banking, giving members the ability to invest on the credit union’s digital platform. For FIs without dedicated investing tools, embedded tools are a way to defend deposits as D2C investment platforms and roboadvisors move into banking. FIs can quietly meet rising customer expectations by plugging investing into digital channels generally focused on basic banking services.

Monzo leans into Gen Z homebuying journey with mortgage broker acquisition

Article
Dec 19, 2025

UK neobank Monzo has agreed to acquire online mortgage broker Habito as it expands its homeownership features—including tracking and brokering home loans—in its app. Neobank super apps create unique banking journeys that engage customers based on different needs as their financial lives progress. With an integrated mortgage broker, Monzo ties together its home insurance product and mortgage-tracking feature—and could debut a direct mortgage product in the future.

Latin America Digital Advertising Trends Survey 2025

Latin America Digital Advertising Trends Survey 2025

Report
Nov 13, 2025

Latin America’s digital ad market is transforming as new formats, channels, and players emerge. Understanding the market forces, challenges, and opportunities driving these shifts is key to staying competitive in this fast-evolving landscape.

What Finovate Fall 2025 had to say about open banking

What Finovate Fall 2025 had to say about open banking

Article
Sep 11, 2025

Open banking and its uncertain future in the US dominated discussions across FinovateFall’s 2025 agenda. Financial institutions (FIs) that already offer open banking capabilities—and those finding new ways to use open banking—will have a competitive advantage over those waiting for more clarity. It’s important to remember who owns the data in question—the customers. And the ultimate question FIs should be asking themselves is: How can they leverage that data to provide the best experience possible for their customers? While it’s unlikely that next steps will include fee-less transfer of this data, FIs must consider how their next steps into open banking can set them apart from the competition. For now, the most obvious step is letting customers manage which parties can access their data.

Wise sets its sights on a full UK banking license

Article
Sep 04, 2025

The news: Payments company Wise is exploring plans to become a full-fledged bank in the UK, per The Times. This shortly follows its application for a US banking license. Why this matters: Fintechs are increasingly applying for US licenses, taking advantage of expedited measures that once took years. The UK is seeing a similar trend: Wise joins fintechs including Starling, Monzo, and Revolut in applying for licenses (some successfully). Fintechs entering the traditional banking space could pressure incumbents and reshape the competitive landscape. Banking licenses would allow them to offer a more complete suite of services while maintaining their digital-first, customer-centric approach. Established players will need to adapt or risk losing a significant portion of the next generation of banking customers.

Banks’ branch advantage is hard for fintechs to beat

Banks’ branch advantage is hard for fintechs to beat

Article
Aug 21, 2025

JPMorgan, Bank of America, and others are opening hundreds of new locations, leaning on physical presence to win deposits and outmaneuver fintech rivals.

Chime’s successful earnings prove its status as a top financial competitor

Article
Aug 13, 2025

The news: Fintech giant Chime beat Wall Street estimates in its first quarterly revenue reporting as a public company, driven by strong demand for its digital banking services, per Reuters. Our first take: Chime's impressive debut as a public company is a powerful statement about the shifting dynamics of consumer banking. For years, traditional banks have dismissed challenger banks as a fringe trend. But Chime's financial performance proves there's a huge, profitable market for digital-first financial services. In addition, Chime’s focus on short-term liquidity tools and early pay access has positioned it as a valuable financial partner, especially as consumers are faced with pressing economic concerns.

Paxos joins a host of fintechs and crypto firms jostling for a US banking charter

Article
Aug 12, 2025

The news: Paxos Trust Company—the firm behind PayPal's stablecoin, PYUSD—is reapplying for a national trust bank charter with the US Office of the Comptroller of the Currency (OCC), per Reuters. This is a renewed attempt after its initial application expired in 2023. Other cryptocurrency firms, like Circle and Ripple, have recently applied for similar licenses. Our take: This is a calculated move by Paxos that reflects an evolving crypto market. While its previous attempt at this license stalled, the current environment is dramatically different. Securing this charter would be a significant competitive advantage and give Paxos a higher level of trust and legitimacy. This is crucial for attracting institutional partners and mainstream companies that remain wary of the crypto space.

New entrants are triggering resistance in the banking industry

Article
Jul 22, 2025

The news: We’ve recently covered a fintech, a stablecoin issuer, an auto manufacturer, foreign banks, and credit unions that are considering, applying for, or in the process of acquiring US banking licenses. Some have already succeeded, inspiring others to follow suit. And according to the Office of the Comptroller of the Currency, banking charter applications have increased 70% since 2024. Our take: We predict traditional banks will push for regulatory changes that prevent the steady inflow of new banks that haven’t had to follow the more stringent requirements of the past. Banks’ long-standing customer relationships will be a central pillar of their defense strategy. Banks must increasingly leverage their established trust, extensive branch networks, and comprehensive product suites to highlight their stability and one-stop-shop convenience compared to specialized fintechs or more limited new entrants.

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