In Germany, telecoms and digital video giants such as Deutsche Telekom, Sky, Eurosport, Amazon and DAZN are fiercely competing for sports rights with public TV broadcasters ARD and ZDF.

In India, disruption in the sports broadcasting industry is coming mainly from mobile, as smartphones and better access to data in rural areas have expanded the market for streaming. Top OTT providers include Hotstar, SonyLIV, JioTV and Airtel TV.

Affordable pay TV plans have kept sports broadcasting largely within traditional channels in Mexico, but consumer demand for live video on all screens is pushing media giants to offer streaming options and opening opportunities for outside players.

Streaming services, telco-based platforms and hybrid players are disrupting sports TV broadcasting in South Korea. A shift toward mobile is also drawing sports fans away from legacy media.

Broadcast channels both paid and free carry the lion’s share of live sports content in the UK, but a substantial and growing portion of the population is now streaming sports via digital platforms.

In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.

The UK ad market is rebounding from a slow 2017. This year, ad spending will increase 9.5% to £20.77 billion ($26.74 billion), led by investment in digital video advertising. This report includes our latest UK ad spending forecast, as well as time spent with media.