Frictionless commerce, a trend permeating many facets of the customer journey today, leverages technology to improve the retail experience by saving people time and hassle. And arguably the most competitive battleground in frictionless commerce is in fast and free ecommerce delivery.
As convenience becomes an increasing driver of consumer behavior, we explore how friction-reducing technology advancements are helping retailers generate more sales.
The logistics space has changed quite a bit in the nearly two decades that Brie Carere has worked at FedEx, thanks in large part to ecommerce.
The 2019 holiday season posted modest retail sales growth amid a strong consumer economy but challenging calendar. With more economic risks ahead, the 2020 season may be even more challenged for growth.
If Amazon is poised to gain share in the first half of the final week before Christmas, click-and-collect orders will tip the scales in the direction of big-box merchants during the second half of that week.
Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.
With more logistic facilities opening up throughout the US—and retailers doing a better job of communicating with customers about delivery options—most deliveries managed to meet holiday deadlines and satisfy consumer expectations.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.