Faq Trends & Statistics
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Two-way SMS tops the CX investment list for brands that haven't deployed it yet
Article
Apr 13, 2026
Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.
FAQ on AI Companions: What They Are, Why They Matter, and How Marketers and Brands Should Prepare
Report
Dec 16, 2025
This FAQ breaks down what AI companions are, how they differ from traditional chatbots, why they’re reshaping consumer loyalty, and what marketers need to prepare for as engagement, monetization, and advertising opportunities begin to take shape within these conversational environments.
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