How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.

In 2018, total worldwide app revenues grew 63% year over year, according to app commerce company Poq. Additionally, time spent in shopping apps grew 45% from two years prior, per data from App Annie.

Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.

The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups.

As 2018 nears its end, we are looking back at what happened with Facebook usage, monetization and data privacy over the past year, as well as forward into what changes 2019 may bring.

Stories are hot in social media, and the ad opportunities are growing fast. How are consumers using stories, and how do they respond to marketing in stories?

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.

As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.

John Keefe, bot developer and app product manager at Quartz, discusses how the digital publisher uses Facebook Messenger to create loyal readers.

Liz Cole, vice president and group director of social strategy at Digitas, discusses how marketers can tap into the interactive and personal nature of Facebook Messenger.

The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.