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Ey Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ey
GenAI and Agentic AI in Banking 2025

GenAI and Agentic AI in Banking 2025

Report
Oct 29, 2025

Fintechs, big tech, and payment players are using genAI to redefine finance. To compete, banks must pair strategic genAI investment with hyper-personalization and human support to earn customer trust and loyalty.

What banks have learned since deploying genAI

Article
Sep 23, 2025

Now that most financial institutions (FIs) have deployed or piloted genAI, some recurring lessons have emerged. Implementing these lessons learned can help FIs prevent massive losses from failed pilots. Governance helps set expectations, parameters, and metrics before the bulk of the money is spent—helping prevent project failure and disappointment. 79% would prioritize governance if starting AI implementation over. Seventy-one percent of respondents would have engaged stakeholders earlier, involving them in planning meetings. This would help FIs ensure alignment and reduce delays that could arise from misunderstandings and disagreements partway through.\

What EY says banks must do to stay relevant to Gen Zers

Article
Apr 03, 2025

We list the key takeaways from EY’s survey of Gen Zers.

PayPal proves PYUSD has real-world payments applications

PayPal proves PYUSD has real-world payments applications

Article
Oct 04, 2024

B2B payments are fast becoming the biggest opportunity for stablecoins to gain traction—now PayPal has to convince everyone else.

Shopify rolls out a new service to woo large retailers

Shopify rolls out a new service to woo large retailers

Article
Jan 04, 2023

Can a new service help Shopify attract more enterprise retailers? Commerce Components by Shopify allows large retailers to integrate Shopify’s tools and services into their online platforms.

The Evolution of US Robo-Advisors

The Evolution of US Robo-Advisors

Report
Feb 16, 2022

Ranks of new customers are dwindling, jeopardizing US robo-advisors' ability to attract new wealth. This report details how robo-advisors can expand into new products and services to boost customer acquisition and revenues.

AI in Wealth Management

AI in Wealth Management

Report
Jan 12, 2022

Evolving client expectations for more personalized services threaten wealth managers’ ability to retain existing clients and snap up new ones. But incumbents can face these changes head on by tapping AI to hyper-personalize offerings across the customers journey.

US B2B Advertising Forecast 2021

US B2B Advertising Forecast 2021

Report
Jul 29, 2021

According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

Seven Charts: The State of Digital Banking in 2020

Seven Charts: The State of Digital Banking in 2020

Article
Mar 03, 2020

The banking industry is becoming more complex with the rise of mobile and open banking, increased demand for real-time interaction and personalized services, as well as new regulations. A need for better experiences across channels has also resulted in unprecedented competition among banks and financial services firms.

Latin America Mobile Payment Users 2019

Latin America Mobile Payment Users 2019

Report
Oct 24, 2019

This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

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