B2B marketers will increase spending on third-party data through 2024, but at a much slower pace than during the pandemic due to privacy regulations and economic conditions.

B2B martech spending will continue to grow—largely due to the pandemic. Martech will remain a key investment for B2B marketers, as they rely on it to engage with audiences and drive revenues.

For global brands like Airbnb and Volkswagen, building online communities offers a way to strengthen relationships with customers, advance product development, and drive business value.

SXSW’s return reemphasized the importance of experiential marketing activations: Prime Video and others made big splashes, though pandemic-era virtual experiences remain.

On today’s episode, we discuss the events space, looking in particular at how events have had to adapt in the face of the pandemic. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts eMarketer Briefing director Jeremy Goldman, principal analyst Dave Frankland, and senior researcher at Insider Intelligence Man-Chung Cheung.

On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent’s Alyssa Peltier, senior manager, industry solutions. She discussed how marketers can strategically align their business goals and event mix for growth.

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent's Mike Dietrich, vice president of product marketing, and Alyssa Peltier, senior manager of event marketing. They shared actionable advice from their own experiences executing events and provide best practices to implement today and in the new year.

This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.

eMarketer principal analyst Jillian Ryan analyzes the impact of the coronavirus pandemic on event strategy for B2Bs. She discusses the edge that tech-savvy companies like Google and Adobe have over other sectors looking to pivot to virtual events, and even internal meetings. Watch now.

In this webinar, eMarketer moderates a Tech Talk Tuesday presentation featuring Cvent’s Myllisa Patterson, senior director of marketing, and Stefani Hass, senior manager of demand gen. They show you how to identify and act on digital breadcrumbs left by your event attendees so you can build robust prospect profiles and transform leads from net new to sales ready.