Event attendance Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Event attendance
B2B Event Marketing 2026
Report
May 18, 2026
B2B events face higher expectations and tighter scrutiny. Attendees want experiences that justify the trip, while marketers are increasing investment before execution maturity has caught up. Gaps show up in agenda design, networking quality, and ROI.
2026 World Cup kicks off a surge of sports tourism
Article
Mar 13, 2026
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