Evaluation Trends & Statistics

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Sony AI launches consent-based data set to expose algorithmic bias

Article
Nov 05, 2025

Sony AI released the Fair Human-Centric Image Benchmark (FHIBE), a freely available image data set to test AI fairness using images from 2,000 volunteers across 80 countries—all consent-based and removable on request, per Engadget. Independent data sets like FHIBE give marketers, platforms, and regulators a common reference point for evaluating AI performance. That helps brands prove compliance, reduce reputational risk, and speed up adoption of trustworthy automation. Tools like FHIBE could excise bias and rebuild trust in how AI sees—and represents—people in marketing and advertising processes.

Gen Z’s Path to Purchase

Gen Z’s Path to Purchase

Report
Nov 20, 2023

How does social media influence Gen Z’s customer journey?

Path to Purchase 2023

Path to Purchase 2023

Report
Nov 06, 2023

How do consumers discover, evaluate, and purchase new brands and products?

The US P&C Insurance Ecosystem

The US P&C Insurance Ecosystem

Report
May 23, 2022

Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.

Creating and Distributing Content for the Customer Journey

Creating and Distributing Content for the Customer Journey

Report
May 01, 2019

This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.

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