Etail Trends & Statistics
Reimagining Retail: The Most Interesting 2025 Retail Trends We Have Heard (and Expect to Hear) Outside of EMARKETER
On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.
From generative AI to loyalty and personalization, here are 5 takeaways from eTail Palm Springs 2023
Brands were abuzz at eTail West 2023 in Palm Springs this week, talking about tech, loyalty, and integration. Here are our top five takeaways from brands like GNC, Poshmark, and Spanx.
Fragrance ecommerce isn’t quite coming up roses
Fragrances will see about $240 million in US ecommerce sales this year, following a massive 72.9% growth rate in 2021, when consumers returned to social activities but stuck with their pandemic-induced habit of shopping online.
Amazon will capture nearly 40% of the US ecommerce market
Amazon will account for 39.5% of all US retail ecommerce sales in 2022, or nearly $2 in $5 spent online. Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
A glimpse into the minds of China’s shoppers
In a study of select countries, adults favored in-store over online shopping everywhere except China. There, 54% would rather shop digitally and only 16% preferred physical stores, while the rest had no opinion.
Carvana revs up sales to top the US etailer growth list
Of the 10 biggest digital retailers in the US, Carvana will see by far the fastest ecommerce sales growth this year. The online car dealer is poised to increase sales by 50.0% to hit $19.11 billion in 2022. This speedy growth will blow past Target’s 22.3% bump and Apple’s 22.0% boost.
How Latin America’s etailers stack up at home and abroad
In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.
How Amazon is leveraging its non-ecommerce retail
Amazon operates close to 600 physical stores in the US, the majority of which are locations of grocer Whole Foods Market, which Amazon acquired in 2017.
How Amazon, Walmart, and Target compare in digital grocery sales
Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.
Amazon clobbers competition, accounting for over 40% of US retail ecommerce sales in 2021
In 2021, Amazon will account for 41.4% of all US retail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021. We estimate Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
US retail ecommerce sales continue to climb toward $1 trillion
US ecommerce sales are projected to continue double digit growth.
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