Essential spend Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Essential spend
American Express cardholders can use points at checkout through Apple Pay
Article
Jul 01, 2026
As consumers pull back on spending, rewards logic could help boost discretionary spend.
Shell makes co-brand play during fuel crisis with broad cash-back rewards
Article
May 19, 2026
By offering cash back beyond fuel, Shell is trying to make its co-brand more like a general purpose card.
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