eMarketer moderates a Tech Talk Tuesday presentation featuring Jason Simon, senior vice president of sales, and Amit Deshpande, senior vice president of analytics, at Epsilon. Jason and Amit discuss how to see your potential and current customers beyond their interactions with your brand.

The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.

This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.