E-e-a-t Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for E-e-a-t
B2B SEO and GEO 2026
Report
Apr 30, 2026
AI search is changing how B2B buyers discover and compare vendors. Visibility depends on strong SEO fundamentals, clearer differentiation, and content governance that support faster evaluation and more consistent brand information.
B2B SEO and the Impact of AI on Organic Search
Report
May 28, 2024
AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.
Powerful data and analysis on nearly every digital topic.
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