Mandatory disclosures could discourage retailers from using tailored prices as consumers grow more wary of the practice.

Connecticut and New York are the latest states to seek limits to personalized pricing.

Digital shelf labels (DSLs) are gaining momentum in retail stores, as major players prepare to scale adoption. Walmart recently announced plans to roll out DSLs across its entire store fleet within the next year, while Kroger has already begun replacing traditional paper tags with electronic labels in its Cincinnati-area stores.

Washington state lawmakers mull a crackdown on surveillance pricing, mirroring broader efforts to police the practice.

Instacart’s AI pricing tools may be causing some consumers to pay higher grocery prices, according to a report by Consumer Reports and Groundwork Collaborative. The report found that consumers were routinely charged different prices for the same products, with differences as high as 23%. Instacart defended its pricing policy by emphasizing its efforts to improve affordability, and insisting that its experiments “are not dynamic pricing” because prices don’t change in real time according to supply and demand. For shoppers, whether Instacart’s tactics meet the technical definition of dynamic pricing is beside the point. Consumers overwhelmingly prefer brands with consistent pricing and respond negatively toward those that use surge pricing and hidden fees. The lack of transparency around algorithmic pricing is likely to be particularly distressing at a time when rising food prices and other stressors are pressuring household budgets.

While dynamic pricing has been around for decades, Delta Airlines has recently come under fire for announcing that it would increase its use of generative AI for flight pricing from 3% to 20% of domestic flights by year-end.

Criteo is modernizing retail media by launching a global auction-based ad platform and integrating with Mirakl to enable self-serve advertising for over 100,000 third-party sellers. This dual move addresses two persistent challenges: outdated fixed-price ad systems used by most retailers, and untapped ad spend from marketplace sellers. The auction system gives advertisers more control and performance insights, while Mirakl opens up a scalable, automated path for small sellers. Criteo also brings standardized attribution and reporting across retail partners—fixing transparency gaps. These changes position Criteo as a full-spectrum solution for brands, retailers, and sellers looking to compete in a fast-evolving market.

Dynamic pricing plans risk alienating price-sensitive consumers: The mere possibility of variable prices is triggering anxiety over inflation and hurting trust in retailers

Inflation is on the rise and the competition for consumer dollars is heating up between restaurants and retailers. Here are five insights into how consumers are purchasing their food as prices continue to rise.

Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

Knowing how price-sensitive consumers are at this moment, brands need to be extra cautious how they position themselves and their messaging. Otherwise, they could risk angering or alienating consumers, as evidenced by the reaction to recent comments from executives at the WK Kellogg Co and Wendy’s.

The digitization of the store—retail’s next megatrend—will transform the shopper’s path to purchase and industry economics for retailers and brands.

Consumers dislike dynamic pricing: But that hasn’t stopped retailers and restaurants from implementing it to grow profits.