This year’s Super Bowl was marked by quite a few celebrity-filled commercials, but one caught our attention above all others—not just for its perfectly chosen star-studded cast, but for its ability to keep the conversation going after the game was over

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Mobile payments—both proximity payments and P2P transfers—continue to grow rapidly in volume. User growth is slowing, and increased spending will primarily come from existing users spending more often via mobile phones.

Paul Murray, director of digital experience at Dunkin' Brands, explains how its loyalty program and mobile payments are deeply intertwined.