In this report, CMOs share how they’re transforming influencer strategies to deliver business impact—and what solution providers can do to help.

On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

Nike is once again selling wholesale to DSW and Macy’s: Renewing those relationships will help it reach the sizable segment of consumers who aren’t willing to seek out its products.

Deal-seeking by consumers, heavy discounting from retailers, and a longer holiday shopping season drove an uptick in returns during the 2022 holiday season. Retailers will need to plan their promotional calendars carefully to manage returns in 2023.

Retailers take multiple approaches to inventory as supply chain woes wear on: Companies like Utz and DSW are cutting down on SKUs while Walmart and Target are stocking up early.

Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.

Retailers need multiple approaches to curb the cost of returns: With online returns costing retailers 21% of their order value on average, retailers need several ways to lower associated fees.

Retailers need to take note of consumers’ shifting shopping behaviors: Rising inflation and supply chain shortages have driven consumers to adjust where and how they spend their money.

Large brands shift their focus to direct sales: Meanwhile, many digital-native retailers are turning to wholesale as they look for cost-effective ways to attract new customers.

For shoe retailer DSW, TikTok is a place to test, learn, and have fun. In this excerpt from our new report, "Marketing in the Short-Video Landscape," Maria Wollenburg, DSW’s manager of social media and content, shares what the company has done on the social platform and what was learned in the eight months since launching its first TikTok paid ad campaign.

The short-video landscape is bigger than just TikTok. Marketers must develop a strategy to make the most of this form of marketing across multiple venues.

User-generated short videos are all over the internet, from TikTok to Instagram Reels to Triller, and the marketing opportunities are exploding. Here’s how the main venues compare across usage, paid advertising, organic and influencer marketing, and commerce.

Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.