American Express debuted a co-branded airport lounge at YUL Montréal-Trudeau in partnership with Aspire Executive Lounges, per a press release. All eyes are on Amex as the Platinum card refresh draws near. Amid a steady drip of card teases, it’s no surprise that international locations are getting extra love from the issuer: International consumer card volume increased 15% YoY per Q2 earnings, over double US card volume. Strengthening its rewards to align with international cardholders’ taste has huge return value for Amex.
The news: Gen Z is preparing an ambitious lineup of summer fun—including domestic and international travel, shopping and dining, and vacation upgrades—to a degree that outstrips millennials, Gen X, and baby boomers, per a study by Bread Financial. Our take: Gen Zers invest in work/life balance and are willing to spend to maximize their R&R experiences. Brands should meet this generation with luxury-first options and seamless experiences to maximize their return on investment for the younger cohort willing to spend to make a good time a great one.
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