Gates thinks we have a decade before AI dominates; Schmidt says we have a year. Either way, AI will still need human intervention to keep it on track.

New CMS head suggests AI avatars could replace clinicians: He’s not alone, but we’re dubious—and of the mindset that human relationships are still the bedrock of a high-quality patient experience.

Doctors’ ethics ratings slip: We explore what’s driving the decline in this new data, and examine how trust in physicians can be rebuilt.

Consumers are using the internet and social media to a great extent for healthcare purposes. Here’s what healthcare and pharma marketers need to know about how online-acquired information influences patient action.

On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.

The US physician population is changing. The older generations are predominantly white and male, but those younger than 50 are predominantly female and growing more racially diverse. What do providers and marketers need to know to connect with this cohort?

The pandemic exacerbated clinician burnout and labor shortages as providers added more digital demands to the daily workflow. Doctors generally embrace technology to help them do their jobs, but the plethora of systems are also getting in the way.

Telehealth is here to stay. It’s time for providers, payers, and vendors to give consumers what they want and make telehealth services a competitive advantage—or risk being left behind.

Cyberattacks on healthcare providers are surging, putting more pressure on them to protect their systems from breaches.

Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.

Voice-activated technology is in the early stages of development, but it has the potential to change the way healthcare brands, providers and patients interact—eventually making the healthcare system more efficient and effective.