The pandemic exacerbated clinician burnout and labor shortages as providers added more digital demands to the daily workflow. Doctors generally embrace technology to help them do their jobs, but the plethora of systems are also getting in the way.

Telehealth is here to stay. It’s time for providers, payers, and vendors to give consumers what they want and make telehealth services a competitive advantage—or risk being left behind.

Cyberattacks on healthcare providers are surging, putting more pressure on them to protect their systems from breaches.

Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.

Voice-activated technology is in the early stages of development, but it has the potential to change the way healthcare brands, providers and patients interact—eventually making the healthcare system more efficient and effective.