Discover Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Discover

3 new things in social media AI: Reddit's Discover, Meta's innovations, and China's regulations

Article
Mar 03, 2022

Read the latest stories from Insider Intelligence about artificial intelligence in social media.

Reddit debuts AI-driven Discover tab to keep users scrolling

Article
Feb 25, 2022

Reddit gets its own AI content recommendation page: The new Discover tab will look a lot like Instagram’s Explore page, surfacing photos and videos from communities that users aren’t yet subscribed to.

Discover and Bank of America dive into A2A payments to stay ahead of the curve

Article
Feb 15, 2022

Both companies are letting customers pay for purchases directly from their bank accounts, which might help limit interchange costs for merchants.

Payment Methods and Funding Mechanisms

Payment Methods and Funding Mechanisms

Report
Feb 08, 2022

Payments Ecosystem: Diminishing analog payment use—as well as the battle for share between entrenched electronic payment methods and emerging challengers—will intensify the battle for customer spending this year.

US Mobile Banking Emerging Features Benchmark 2021

US Mobile Banking Emerging Features Benchmark 2021

Report
Dec 07, 2021

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+

‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+

Audio
Jun 08, 2021

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Credit Cards in the ‘Next Normal’

Credit Cards in the ‘Next Normal’

Report
Mar 29, 2021

After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.

Has the pandemic reshaped Gen Xers’ spending?

Has the pandemic reshaped Gen Xers’ spending?

Article
Feb 04, 2021

With bigger-than-average incomes and households, Gen Xers do bigger-than-average buying. But often on the lookout for deals, they are not spending heedlessly. Digital plays an important role in their shopping, especially during the pandemic.

The Embedded Finance Explainer

The Embedded Finance Explainer

Report
Jan 14, 2021

Consumers’ growing willingness to get their financial services from non-FI providers is spurring consumer brands to embed financial elements in their products and services. But this new form of finance will mean dramatic changes for incumbent and startup FIs.

Verishop Doesn’t Want to Be Just Another Marketplace

Article
Jan 29, 2020

In June 2019, former Snapchat chief strategy officer Imran Khan set out to shake up the marketplace landscape, including Amazon, when he launched ecommerce platform Verishop. We recently spoke with Khan about how Verishop is helping direct-to-consumer (D2C) brands scale, as well as its ongoing efforts to give consumers a new way to discover products.

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US Financial Services Digital Ad Spending 2019

US Financial Services Digital Ad Spending 2019

Report
Jul 25, 2019

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.

Mobile Proximity and Peer-to-Peer Payments 2018

Mobile Proximity and Peer-to-Peer Payments 2018

Report
Aug 13, 2018

Adoption of proximity mobile payments in the US continues to grow, but at an increasingly tepid pace. They’ve yet to unseat credit cards as the payment option of choice. Meanwhile, peer-to-peer (P2P) payment adoption is driven by platforms like Venmo and Zelle.

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