Digital health briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Digital health briefing

Anthropic debuts Claude for Healthcare as competition heats up in medical AI sector

Article
Jan 13, 2026

In the crowded clinical market, trusted data, accuracy, and speed will shape adoption.

Digital health 2025 funding saw fewer deals but more dollars as AI took spotlight

Digital health 2025 funding saw fewer deals but more dollars as AI took spotlight

Article
Jan 13, 2026

As funding concentrates among fewer companies, smaller players may need to sharpen differentiation.

Healthcare professionals top Gallup’s honesty and ethics poll amid broader industry frustrations

Article
Jan 13, 2026

Nurses top Gallup’s poll, but trust in clinicians strains under broader healthcare discontent.

Consumers who stop GLP-1 medications quickly regain weight and lose health benefits

Article
Jan 09, 2026

Weight and health improvements vanish within two years without sustained use, new research finds.

OpenAI accelerates its healthcare push with another AI launch—this time for doctors

Article
Jan 09, 2026

Its new ChatGPT for Healthcare aims to win over physicians and health systems with HIPAA-safe, evidence-based tools.

Pharma’s push into D2C drug sales raises concerns among physicians

Article
Jan 09, 2026

Drugmakers could ease fears of transactional, unsupervised prescribing by collaborating with patients’ regular care teams.

Walmart bets on online wellness hub to revive healthcare ambitions

Article
Jan 09, 2026

Walmart’s low-risk online health hub could funnel customers to retail and pharmacy without the heavy overhead of primary care.

AI is reshaping how prescription drug names are created

Article
Jan 08, 2026

Pharma branding agencies are using AI platforms to craft standout drug names while avoiding risk and streamlining time to market.

AI moves into medical practice as Utah lets tech renew prescriptions

Article
Jan 08, 2026

A new Rx refill program cuts out physicians, raising fears over safety—tougher regulatory oversight is likely to come.

New US food pyramid signals shift toward protein, whole fats, and less sugar for kids

Article
Jan 08, 2026

US dietary guidelines overhaul decades of low-fat advice and target added sugar.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

OpenAI launches ChatGPT Health to analyze user medical data

Article
Jan 08, 2026

ChatGPT Health lets users upload medical data for personalized wellness advice—a feature likely to gain traction as folks trade in data privacy for AI-powered health insights.

1 in 4 regular ChatGPT users submit prompts about healthcare weekly

Article
Jan 06, 2026

AI platforms must tread carefully to avoid crossing into diagnosis and treatment advice

5 healthcare and pharma moves you might’ve missed over the holidays

Article
Jan 06, 2026

News on drugmaker deals, weight loss drug coverage, medication price hikes, and health insurance to kick off the New Year.

First GLP‑1 weight loss pill launches via telehealth, pharmacies

Article
Jan 06, 2026

The first oral GLP-1 hits pharmacy shelves and telehealth platforms this week, expanding access to more affordable obesity treatment.

Pediatric vaccine recommendations slashed by US health officials

Article
Jan 06, 2026

The CDC’s new guidance muddles what’s essential, risking more missed or delayed shots.

ChatGPT wins on health queries, pressuring niche AI tools

Article
Jan 02, 2026

Despite added personalization, Pfizer, Verily, and others will struggle to draw health-information seekers away from ChatGPT and Gemini.

Gen Z leads telehealth use for urgent care, mental health

Gen Z leads telehealth use for urgent care, mental health

Article
Jan 02, 2026

Gen Z and millennials are adopting telehealth and digital tools more quickly to navigate health information and manage their care.

Nearly $30B in pharma manufacturer coupons go unused

Nearly $30B in pharma manufacturer coupons go unused

Article
Jan 02, 2026

Promoting savings via pharmacies, doctors, and online patient forums could help raise awareness of these coupons and pass on the savings needed to reduce prescription nonadherence.

Women’s health decisions are influenced by digital media and stage-of-life needs

Women’s health decisions are influenced by digital media and stage-of-life needs

Article
Jan 02, 2026

From TikTok to pharma sites, women’s go-to channels shift by life stage—and marketers need to follow.


Women are driving telehealth growth—marketers should tap the channel with focused campaigns

Women are driving telehealth growth—marketers should tap the channel with focused campaigns

Article
Dec 30, 2025

Women use more healthcare, spend more on prescriptions, and are spurring telehealth companies to deliver tailored virtual services.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or