Doctors prove that money doesn’t buy happiness: We look at recent reports on US physicians’ compensation—and what their jobs cost them.
ChristianaCare joins the subscription healthcare market: Incumbents are rolling out bundled virtual primary care services for consumers. Will the trend take off?
Diabetes drug makers come under gov’t pressure: Big Pharma reacts to Biden administration push for limits on insulin prices. A majority of consumers—and employers—are cheering on cost pressures.
Consumers see the potential of AI in clinical care: Patients’ comfort levels with AI in healthcare are mixed, but many are bullish on the tech’s ability to improve outcomes and reduce medical errors.
How consumers shop for doctors online: A new Patient Pop survey shows that finding a healthcare provider online is a lot like picking a restaurant or buying shoes. We dig into what they’re looking for before booking a doc.
WeightWatchers enters the Rx business for obesity: Its acquisition of medication-based weight loss program Sequence signals an emerging digital health market trend—but consumers must be cautious of telehealth startups' claims.
Amazon, One Medical, and BetterHelp targeted by the FTC: The federal agency issued a $7.8 million fine over use of patient health data. But it’s also looking for deceptive promises of privacy.
Walmart boosts healthcare to trickle down to its bottom line: It’s adding 28 clinics in 2024 and has new partnerships to address health inequities. The moves could lure more shoppers to higher-margin products, like prescription and OTC medications.
Hims & Hers defies digital health market odds: The D2C healthcare company grew revenues and membership—and unlike competitors, it’s increasing its marketing and advertising spend.
Patients use digital health tools, but don’t trust tech: Consumers say they don’t trust the very companies whose digital health tools they’re using. What gives?
Apple is making strides with a secret CGM project: The addition of a blood glucose monitor to the Apple Watch will drive sales beyond the diabetes patient pool to the “worried well.”
2 in 3 US adults are mobile health app users: Two surveys show how much consumers are turning to health apps for fitness and wellness. What’s driving the growth?
Social media influences patients and providers: Medical professionals can change their view of medications and treatments based on social media content. Pharma marketers, take notice.
Virtual nursing programs rise as need for travel nurses wanes: Staffing challenges are still keeping hospital CEOs up at night, giving rise to digital workforce support.
Olive’s problems aren’t AI’s problems: One of healthcare’s most hyped-up AI startups has come crashing down. But don’t expect healthcare players to slow down their AI investments in 2023.
Frustration with healthcare is universal: A new survey reveals consumers in six major economies aren’t satisfied with their healthcare system.
CVS-Oak Street rumored deal is a Medicare Advantage play: The retailer could soon be placing a big bet on value-based primary care. Is it enough to match its healthcare rivals?
What’s the greatest value of telehealth? The debate over telehealth’s ability to reduce healthcare spending doesn’t tell the whole story of how virtual care benefits providers and patients.
The FTC Cometh for Digital Health: GoodRx is the first company to be charged with violating the Health Breach Notification Rule—and it won’t be the last.
Doctors use entertainment as education: Video games keep physicians’ skills sharp long past medical school.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.