Digital audio Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Digital audio

Ahead of Spotify’s Q2 earnings, expect strong growth and an update on podcasts

Article
Jul 27, 2021

Spotify earnings: Following some rocky times due to the pandemic, we expect Spotify to see strong advertising and user growth in Q2, plus an update on its podcast ventures.

US Time Spent with Media 2021

US Time Spent with Media 2021

Report
May 27, 2021

This report explores our Q1 2021 estimates of time spent with media in the US and analyzes which behaviors will stick in 2021.

How Spotify might become the Netflix of audio, radio preferences, and voice ad best practices

How Spotify might become the Netflix of audio, radio preferences, and voice ad best practices

Audio
May 17, 2021

On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

The Weekly Listen: Augmented reality and the future of marketing, 'buy now, pay later' evolves, and decision fatigue

The Weekly Listen: Augmented reality and the future of marketing, 'buy now, pay later' evolves, and decision fatigue

Audio
May 14, 2021

On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.

LinkedIn is evolving, virtual vs. in-person 2021 events, and how robots may help us work

LinkedIn is evolving, virtual vs. in-person 2021 events, and how robots may help us work

Audio
May 03, 2021

On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

Podcasting will surpass $2 billion by 2023

Article
Apr 21, 2021

Podcasting will continue on its upward trajectory: However, stakeholders will need to assess their priorities when it comes to advertising as fragmentation continues to present an interesting challenge.

Facebook takes on Clubhouse, but its success is far from guaranteed

Article
Apr 20, 2021

Facebook lays out its social audio plan: The tech giant is taking on Clubhouse, but with the space getting more crowded and the buzz dying down, it may be difficult to succeed.

Clubhouse competitors emerge as Spotify, LinkedIn, Facebook, and others pile in

Clubhouse competitors emerge as Spotify, LinkedIn, Facebook, and others pile in

Audio
Apr 19, 2021

On today's episode, we discuss the Clubhouse competitors that keep emerging in the social audio space: Who are they, does their proposition make sense, and will they succeed? Tune in to the discussion with eMarketer forecasting analyst Peter Vahle and principal analyst at Insider Intelligence Jeremy Goldman.

Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids

Audio
Apr 13, 2021

On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car

The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car

Audio
Apr 09, 2021

On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.

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Clubhouse adds tipping feature in a bid for creators

Article
Apr 07, 2021

Tipping comes to Clubhouse: The social audio app will now let users tip hosts, likely a play to keep creators on the platform as they’re in danger of being poached by bigger players like Twitter and Twitch.

Clubhouse and Social Audio 2021

Clubhouse and Social Audio 2021

Report
Apr 01, 2021

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

LinkedIn is the latest to take on Clubhouse—and focusing on business events could help it succeed

Article
Apr 01, 2021

LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.

How the pandemic affected our UK digital audio listener forecast

How the pandemic affected our UK digital audio listener forecast

Article
Mar 16, 2021

Digital audio has undoubtedly benefited from the UK lockdowns. Even with reduced commuting likely eating into their time spent with mobile audio, UK listeners still tuned in to digital audio elsewhere and will continue doing so.

UK Digital Users 2021

UK Digital Users 2021

Report
Feb 26, 2021

The pandemic led to many upward revisions of our UK digital user forecasts. Some changes (podcast listeners) will be permanent, while others will be temporary (digital gamers). Our social network user numbers, meanwhile, didn’t change much at all.

The impressive resilience of digital audio

The impressive resilience of digital audio

Article
Feb 16, 2021

Early in the pandemic, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium. Many observers, including us, predicted dire results in the short term. However, the rest of the year played out very differently than those early weeks, and we ultimately revised our 2020 estimate from a 1.0% decline in the time US adults spent with digital audio to 8.3% growth, for a total of 1 hour, 29 minutes (1:29) per day.

US Time Spent with Media 2021 Update

US Time Spent with Media 2021 Update

Report
Feb 04, 2021

This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future

Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future

Audio
Nov 04, 2020

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss how Twitter's Q3 earnings should be evaluated. They then talk about whether social audio will be the next big thing, TikTok's new partnership with Shopify, and if 2020 has been the year of live shopping.

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