Digital ad spend Trends & Statistics
US Ecommerce Channel Ad Spending Will Jump Nearly 40% This Year to More than $17 Billion
Marketers will spend $17.37 billion on advertising on ecommerce sites and apps this year, according to eMarketer’s first-ever forecast of ecommerce channel ad spending. Ad spending on ecommerce properties will be up 38.8% from 2019—an acceleration of spending growth, thanks to the pandemic. By the end of this year, ecommerce channel advertising will represent 12.2% of US digital ad spend.
Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising
Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.
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