House Democrats introduced a new healthcare bill on Thursday aimed at expanding prescription drug price negotiations and extending Medicare benefits to consumers covered by private insurance. The proposal is unlikely to advance out of the House, but it adds fuel to the ongoing debate over drug pricing, and increases the pressure on pharma companies.

Trust in news media is at a record low in the US, with just 28% of Americans across age groups and party affiliations showing a “great deal” or “fair amount” of trust in television, radio, and newspapers to report news fully, fairly, and accurately, per Gallup. Creating content that aligns with core audience values will be critical to sustain advertising success as consumer trust in media declines.

Regulatory clarity should usher in an era of accelerated crypto ownership and payments adoption—although it won’t happen overnight

A new bill targets acquisitions, but could struggle to get passed: Democrats are backing an antitrust measure that would let them block mergers of over $5 billion.

With a presidential election and expected record spending on voter persuasion in 2020, there’s no doubt political polarization will be a prominent feature of US culture this year. According to two recent pieces of research, this polarization extends to digital media habits, meaning marketers who know their audience spans the political spectrum will have their work cut out for them.

The role of political advertising in social media will be a key discussion topic in 2020—an easy prediction to make. Kantar Media expects that US digital political ad spending will reach $1.2 billion this year, and we believe the social platforms that continue accepting political advertisers will be major beneficiaries of that spending.