Datalily Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Datalily
Consumer concern is drowning out AI excitement
Article
Jun 01, 2026
Some 80% of US adults are concerned about AI and just 35% are excited about it, a 2.3-to-1 ratio that runs counter to industry enthusiasm, according to a March 2026 Quinnipiac University survey conducted by Dynata.
Shoppers aren't impressed by AI-generated marketing
Article
May 01, 2026
Only 7% of consumers say visible AI-generated marketing content makes them trust a brand more, while 31% say it makes them trust the brand less, according to December 2025 data from Klaviyo and Datalily.
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