A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

Black Friday sales totaled $9.8 billion this year, according to Adobe Analytics, just below our June 2023 forecast of $10.4 billion.

As Cyber Monday rages on, let’s take a look at what’s already happened over the course of the Cyber Five weekend and what it means for both retail media networks and advertisers alike.

Cyber Monday will top $13 billion in US online sales, while Black Friday will crack $10 billion for the first time, according to our June 2023 forecast.

31% of US internet users will shop this Black Friday. The same amount will also shop Cyber Monday, according to Deloitte.

More US consumers shopped from their couch than in-person every day of Thanksgiving weekend 2021.

Coalition raised $205M to combat cyber attacks within companies—and its expansion plans will help it cross-sell more policies.

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

Consumers have concerns about cyberattacks