Randi Cohen, Neo@Ogilvy’s head of analytics for North America, discusses the core steps marketers need to take to make customer engagement work.

360i's Laurence Blanchard and Chris Chobanian discuss why engagement metrics are critical for understanding the effect of marketing efforts on KPIs like loyalty.

Ikechi Okoronkwo, director of marketing sciences at Mindshare North America, discusses how the agency helps clients build a measurement framework to map customer engagement back to business success.

Ashwin Navin, co-founder and CEO of Samba TV, explains what forms of data are critical for fleshing out mid-funnel engagement.

Nathalie Choy, national manager of digital, social and CRM marketing at Kia Motors America, discusses the challenges that come with unifying customer data and analytics in order to improve customer engagement.

Lisa Henderson, managing director and chief client officer of Epsilon, discusses how various industries use customer engagement to drive real business outcomes.

Jennifer Zeszut, co-founder and chief customer officer of Beckon, discusses how brands are turning customer engagement metrics into scores and ratings that predict real business outcomes.