With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.

In a survey of 250 US B2B sales and marketing professionals, about four in 10 respondents said they are novices or beginners when it comes to integrating data into their CRM systems.

Liz Cole, vice president and group director of social strategy at Digitas, discusses how marketers can tap into the interactive and personal nature of Facebook Messenger.

CDPs are the hot thing in marketing tech, even though their main features have existed for several years.

This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.

Five B2B brand marketing leaders talk about how they pushed through barriers, implementing marketing technology solutions at their organizations that integrate disparate data sources and make audience data actionable for advanced and targeted marketing practices.

Only 5% of senior marketers in North America surveyed by CMO Council and RedPoint Global in March 2018 said they could deliver data-driven experiences in real time across channels.