Criteo is modernizing retail media by launching a global auction-based ad platform and integrating with Mirakl to enable self-serve advertising for over 100,000 third-party sellers. This dual move addresses two persistent challenges: outdated fixed-price ad systems used by most retailers, and untapped ad spend from marketplace sellers. The auction system gives advertisers more control and performance insights, while Mirakl opens up a scalable, automated path for small sellers. Criteo also brings standardized attribution and reporting across retail partners—fixing transparency gaps. These changes position Criteo as a full-spectrum solution for brands, retailers, and sellers looking to compete in a fast-evolving market.

Retail media search ad spending propelled retail media ad spending to its current size. Now, more retail media networks are closing in on search feature parity, and advertisers are looking for ways to approach the critical channel.

Retail media ad spending in France, Germany, and the UK continues to rise, outpacing all other ad formats. The space is developing rapidly despite fragmentation and a lack of standards.

Google no longer plans to unilaterally eliminate cookies from its Chrome browser. After four years of begrudging preparation, the advertising industry is reeling.

Retail media networks (RMNs) have a lot of data and a healthy amount of inventory. But selling on-site inventory to advertisers can be complicated. Connecting retail media data with off-site ads on places like social networks and connected TV (CTV) is even more complicated. RMNs can’t do everything related to selling and serving ads on their own, especially if they want to capitalize on off-site placements.

Privacy Sandbox has a host of problems, partners say: Four ad tech partners released highly critical reports about Google’s embattled post-cookie solution.

Criteo’s layoffs can be linked to cookie deprecation: The ad tech firm laid off 140 employees months after saying cookie deprecation would cost it $40 million.

A lack of standardization across platforms was cited as US marketers’ No. 1 challenge with retail media networks (RMNs) as of last summer, according to the Association of National Advertisers.

Retail media’s positive hype is real. We expect it will disrupt the digital advertising landscape worldwide. In Canada, a handful of players—led by Amazon, Walmart, and Loblaw—have turned it into the fastest-growing ad segment in the country, and at scale.

ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.

Asos is working with Criteo to expand its retail media business: The retailer hopes that retail media revenues can help it navigate the challenging economic environment.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

How Cyber Five, Top Retailers, and Product Categories Will Perform

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

The retailers that will be on top this holiday season are those that see mobile apps as the connective tissue between brick-and-mortar and ecommerce shopping experiences.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Shoppers' routines have been disrupted, and many have tried new brands or digital retailers as a result. Jaysen Gillespie, vice president and head of analytics and data science at Criteo, joins Nicole Perrin, eMarketer principal analyst at Insider Intelligence, to discuss acquiring vs. retaining customers during the pandemic, along with other marketing strategies for the social distancing economy.

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.