The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.

Faze Clan's public offering will be a proving ground for public creator economy companies: The organization started in 2010—before influencers and creators were the norm—and its market performance could foreshadow similar moves from newer companies.

The short-video landscape is bigger than just TikTok. Marketers must develop a strategy to make the most of this form of marketing across multiple venues.

The influencer marketing industry is changing, and the pandemic is propelling many of the major shifts in the market.

For our new report “Influencer Marketing and the Path to Purchase,” we spoke with a number of social media influencers to find out what brand partnerships look like from their perspective. They shared insights on what creative collaboration looks like, how to engage their followers, and what they do to measure the performance of their content.

Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.

Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.

TikTok, the Chinese short-video app, is taking off in the US, India and elsewhere. It offers many unique marketing opportunities, such as the Hashtag Challenge, but marketers should take note of some risks.

This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.

Facebook’s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.

Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.

The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.