Creator-led livestreams Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Creator-led livestreams

AliExpress turns to creator livestreams as it looks beyond price

Article
Jul 06, 2026

For years, AliExpress has competed in the US largely on one promise: low prices. But its recent Summer Sale suggested the company is looking to broaden that proposition.

FAQ on livestream commerce: What marketers need to know about live shopping in 2026

Article
Jan 16, 2026

This FAQ breaks down livestream shopping trends and what they mean for marketers

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