On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Director of Content Becky Schilling, and Principal Analyst Zak Stambor.

On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.

On today’s podcast episode, we discuss what Crayola is aiming to achieve with its “Campaign for Creativity,” how the brand guides children from digital creation to hands-on creative play, and what’s top of mind for the art supplies company as it heads into the holiday season. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Crayola Chief Marketing Officer Victoria Lozano.

For the first time in its history, the Cannes Lions International Festival of Creativity awarded medals in retail media—a sign that commerce-driven creativity has fully arrived on the global stage.

It uses the technology for more manual processes, freeing up the team for creativity.

Study finds B2B ads lacking in creativity: Emotional appeal and humor boost effectiveness, with creative ads leading to greater brand loyalty.

Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.

Controversial Apple ad leads to rare apology: Bold campaigns are fine; alienating your core audience of creatives is not.

Generative AI will “supercharge our creativity,” said VML chief innovation officer Brian Yamada. He believes the tech will improve marketers’ ability to tell stories, but it will also raise new privacy concerns.

TikTok's new phase: The platform now supports text posts, further broadening its creative canvas beyond short-form videos.

On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023—the best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.