Criteo’s layoffs can be linked to cookie deprecation: The ad tech firm laid off 140 employees months after saying cookie deprecation would cost it $40 million.

As third-party cookies go away, “The question you need to be asking yourself is, ‘Are you data rich, or are you data poor,’” Joshua Lowcock, president of Quad Media, said on our recent webinar.

“[Cookie deprecation] is a monumental change. It has also been a long time coming,” our analyst Evelyn Mitchell-Wolf said on a recent “Meet the Analyst” webinar. The signal loss will force advertisers to shift targeting strategies, campaign measurement, and identity solutions. But other trends—programmatic transaction methods and connected TV (CTV)’s growing share of ad spend—will stay their course.

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

The ad industry is still hyperreliant on cookies: Despite an imminent phaseout, a Wired report found that the most popular websites share data with thousands of companies.

B2B email marketing is already ingrained with AI technology. But marketers still need to overcome challenges, adopt innovative strategies, and embrace this technology as a helpful and increasingly essential tool.

Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an “identity-restricted world” as Google preps its solution.

In 2025, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year’s end. To help our readers prepare, we answered the most common questions we receive on cookie deprecation and identity resolution.

Programmatic will account for more than 9 in 10 display ad dollars this year. How it fares as the last legacy identifiers die out will make or break the future of digital advertising.

67% of US adults turn off cookies or website tracking to protect their privacy, putting it second only to changing social media privacy settings, according to a May 2023 Pew Research Center survey.

Google seems to be sticking with its Q3 2024 cookie phaseout: A blog directly addressed advertiser fears and did not mention any plans to change the deadline.

The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.

Cookies were used for 78% or more of US programmatic ad buys across industries as of Q3 2023, according to a November 2023 report from 33Across.

On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.

With third-party cookies finally on their way out, and signal loss still echoing from Apple’s AppTrackingTransparency, 2024 will be a challenging year for advertisers as their ability to target customers accurately and precisely gets more limited. These five charts will help marketers address data, targeting, and measurement concerns in the new year.

“We’re shifting into a lot of new paradigms in advertising, which is the underlying theme of all of the 2024 trends,” our analyst Paul Verna said on our “Advertising Trends to Watch for 2024” webinar.

Advertisers aren’t prepared for cookie deprecation. But “staying the course is not really a great option,” our analyst Paul Verna said during a recent “Advertising Trends to Watch for 2024” webinar.

It’s December, which means marketers should already have plans in place for 2024. The next year will be punctuated by increasing retail media and connected TV (CTV) ad spend, creator economy evolution, and even more AI. Here are five charts to prepare you for what’s ahead.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.

The cookie will finally crumble in 2024, forcing advertising stakeholders to embrace privacy-preserving targeting and measurement alternatives.