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Convenience Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Convenience
Aldi and other value-oriented grocers embark on aggressive expansion plans

Aldi and other value-oriented grocers embark on aggressive expansion plans

Article
Mar 08, 2024

Value is top of mind for grocery-shopping consumers: Aldi, Dollar General, Grocery Outlet, and Walmart will open more stores to attract cost-conscious shoppers.

Gen Zs prefer self-checkout

Gen Zs prefer self-checkout

Article
Jan 18, 2024

Gen Z, millennial shoppers love self-checkout: But everyone else is divided due to concerns over ease of use and theft.

Dollar General, off-price retailers continue breakneck expansion pace into 2024

Article
Jan 09, 2024

Dollar stores and off-price retailers set to once again dominate store openings in 2024: Economic uncertainty continues to fuel expansion opportunities for budget retailers.

What retail trends will dominate 2024?

What retail trends will dominate 2024?

Article
Dec 29, 2023

What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.

Inside 7-Eleven’s upper-funnel approach to retail media

Article
Nov 13, 2023

Many advertisers see retail media solely as a performance marketing channel. But 7-Eleven’s retail media network, Gulp Media, is aiming higher up the funnel.

Grocery shoppers in search of convenience shift spending to online channels

Article
Nov 06, 2023

Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.

Mobile P2P providers in Canada need an updated strategy to boost muted adoption

Article
Oct 23, 2023

Just a third of adults in Canada will use mobile peer-to-peer (P2P) payments this year, and adoption will barely grow through 2027. Mobile banking apps and digital wallets must rethink their strategies to capture P2P users—making the most of a population that doesn’t yet have strong P2P brand loyalty.

Why experiences and discoverability drive customers to stores

Article
Oct 05, 2023

Despite the rise of ecommerce, nearly 85% of US retail sales still occur in-store, according to our forecast. To attract customers to physical stores, brands must continually innovate to offer memorable experiences.

Cost concerns are top of mind for this year’s holiday shoppers

Article
Sep 29, 2023

Most shoppers plan to reduce holiday spending this year: Cost concerns are driving consumers to start their holiday shopping early and look for deals.

Banking customer priorities vary by credit score, demanding targeted marketing efforts

Article
Sep 27, 2023

Whether consumers prioritize trust, data protection, or convenience depends on their credit scores, underscoring the need for financial institutions to combine these elements and target their marketing efforts.

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What to know about today’s grocery shopper in 5 charts

What to know about today’s grocery shopper in 5 charts

Article
Sep 11, 2023

Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.

The number of households buying groceries online ticked up in June

Article
Jul 17, 2023

How shoppers buy groceries online is changing: As consumers grow more cost-conscious, pickup’s share of digital grocery orders rises.

How digital wallets help retailers reduce friction, increase loyalty

Article
May 17, 2023

Retailers can use digital wallets to speed up the checkout process both online and in-store and reward repeat customers. But creating a standalone wallet may not be the best solution for most retailers, and that’s where partnerships with existing providers can help out.

How retailers like eBay, Instacart, and Tapestry are tackling stubborn retail problems

Article
May 16, 2023

Tapestry brings its D2C and wholesale teams together to create a consistent brand experience across channels, while Hollister enables teens to fill their carts and send to a parent for purchase. Instacart and eBay find ways to offer customers more value.

Consumers find mobile banking convenient, but they still prefer safety over ease of use

Consumers find mobile banking convenient, but they still prefer safety over ease of use

Article
Apr 26, 2023

While many consumers use mobile banking apps multiple times a week, some worry about fraud. Here are the security features they value most.

4 ways CPG brands and retailers can drive sales amid inflation

Article
Apr 21, 2023

Inflation is starting to ease, but consumers remain cautious with their spending. This puts pressure on consumer packaged goods (CPG) brands and retailers to attract customers without affecting the bottom line.

It’s cost vs. convenience in the battle of returns

It’s cost vs. convenience in the battle of returns

Article
Jan 25, 2023

This year, US retail returns volume will reach $627.34 billion, representing 8.5% of all retail sales, according to our forecast. After surging in 2020 and 2021 (due to the pandemic ecommerce boom and stimulus-driven boost in consumer spending), growth normalized last year and will continue to slow through 2024.

The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?

The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?

Audio
Sep 10, 2021

On today's episode, we discuss why life may never be the same again, the significance of five minute TikTok videos, WhatsApp's General Data Protection Regulation (GDPR) fine, whether convenience really is king, drone deliveries, ways to energize a workforce during the pandemic, why some countries drive on the left (or the right) side of the road, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online

Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online

Article
Sep 22, 2019

Walmart’s expansion of Delivery Unlimited, its grocery delivery membership, is the latest attempt by a major retailer to make online grocery shopping more appealing. But better delivery value only addresses cost—not quality.

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