Contextual advertising Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Contextual advertising
Fast food’s AI marketing push is one to watch
Article
Nov 15, 2024
Yum Brands uses AI to drive marketing for KFC, Taco Bell: The technology helps target audiences and write copy.
Reddit is leaning further into contextual ad targeting
Article
Oct 14, 2024
Contextual targeting gives Reddit an edge: The platform is expanding a feature that let advertisers buy space in highly specific comment sections.
Kid-centric mobile gaming companies reach settlement to stop tracking children under 13
Article
Apr 15, 2021
Mobile games to stop targeting ads to kids: Some major developers and ad tech companies will need to stop tracking children under 13 after settling a lawsuit, limiting their targeting abilities.
Mobile Trends 2020
Report
Dec 11, 2019
This report presents our annual 10 major trends in mobile that will affect mobile marketers.
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