Consumer trust in banks Trends & Statistics
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For Gen Zers, trust matters more than digital experience when choosing where to bank
Article
Jun 03, 2026
Security, reputation, and fees outrank mobile UX when choosing a bank, lifting BofA and Chase.
Improved customer trust in regional banks may mean their marketing strategies are working
Article
Sep 12, 2024
Their “boring” marketing tactics may be working—which means they should keep using them.
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