It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned short-form video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.

Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.

For our upcoming report on the future of the CMO, we spoke to Brandt about making the Chipotle brand more visible and relevant to its customers through telling stories about the company's fresh-food values.

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

Esports has evolved into a huge, global business with attractive marketing opportunities for brands looking to connect with young, digitally savvy and engaged fans.