Retailers are well aware of consumers' desire to shop in the most effortless ways possible, but several in-store pain points continue to hinder such experiences, according to an October 2019 survey from Capgemini.

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.

Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.

For many consumers, abandoning products in an online cart is part of the digital shopping experience. But what’s really causing them to rethink that pair of shoes they absolutely needed seconds ago?

Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most consumers have responded to the technology with a noncommittal shrug.

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

Adoption of mobile payments varies widely from market to market around the world. The US, with a robust banking and credit system, has been slow to adopt mobile payments, but behaviors are changing. In this three-pack podcast playlist, we discuss market drivers and where the industry is going next.

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.

Amazon Go has received a lot of attention for a store with only six locations in three cities. It's not hard to see why, since the "walk out without paying" concept is novel, and eliminating friction is the holy grail of omnichannel retailing.

What once sounded fantastical—stores where shoppers could walk out with purchases without waiting in line—is becoming a reality for more than a select few.

For some shoppers, a long wait in line at the supermarket may lead them to head out the door. And they don't always make the purchase somewhere else: They may just abandon it altogether.

According to a July 2018 CivicScience survey, nearly 60% of US consumers would rather have their items rung up by a cashier than use a self-service register.