Disney+ is adopting vertical video to drive daily habits; the format’s expansion aligns with marketer demand for mobile-native surfaces that blend awareness with measurable engagement.

PayPal rolled out Transaction Graph Insights & Measurement at CES to gives advertisers and merchants a clearer, cross-merchant view of how people actually shop and purchase—and early results suggest meaningful impact.

At CES, Amazon is repositioning Amazon Ads as a full advertising ecosystem rather than a commerce-adjacent channel, emphasizing unified reach across TV, streaming, live sports, audio, and programmatic partners.

Reddit is leans into AI automation with its new Max campaigns. The new offering promises to cut CPAs and lift conversions, giving marketers efficiency relief as social CPMs rise sharply.

At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.

CES underscored AI’s growing role in daily life and the rise of AVs and smart glasses. Promises of convenience stir debates about technology’s societal impact.

Open-source AI models democratize access to powerful robotics tools, while autonomous vehicle tech could standardize the industry and speed up development.

Smart glasses will likely steal the show as neural tech fuels the convergence of wearables and spatial computing.

The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.

Another Consumer Electronics Show (CES) has come and gone, introducing the world to everything from a self-driving stroller to an accessible PlayStation 5 controller. It would be impossible to give a rundown of everything announced at the Las Vegas event, but here are a few things we think retailers should keep an eye on.

The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.

eMarketer principal analyst Victoria Petrock recently shared her insights and takeaways from CES 2020.

Earlier this month, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. As usual, the exhibit space was chock-full of futuristic, eye-popping innovations, including flying Hyundai Ubers, bionic robot sharks, smart pajamas and zero-gravity bathtubs. But beneath the shiny veneers and seemingly endless hype, tech companies are working quietly to address a growing problem: As AI, the internet of things (IoT) and next-generation connectivity relentlessly creep into everyday life, “tech angst” is at an all-time high.

Jayne Pimentel, senior director of growth marketing for DraftKings spoke with eMarketer on her insights and predictions for this year and her takeaways from CES 2020.

Rob Pegoraro, a Washington, DC-based freelance tech journalist who writes for USA Today, Fast Company and Yahoo Finance spoke with eMarketer on his insights and predictions for this year and his takeaways from CES 2020.

Adobe senior strategic development manager Chris Duffey spoke with eMarketer on his insights and predictions for this year about CES 2020.

Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.