Cdp Trends & Statistics
Seven Marketing Tech Trends for 2019
Half of marketers surveyed by The Relevancy Group worked with a customer data platform vendor in mid-2018. One trend for 2019: The adoption of customer data platforms will continue, along with the focus on customer data.
Understanding the "Data" in Customer Data Platforms
CDPs are the hot thing in marketing tech, even though their main features have existed for several years.
How Much Are Companies Spending on Technology?
A third of mid-market companies spend at least 5% of their total revenues on technology, according to Deloitte.
Why CMOs Are Agonizing Over Data Breaches
Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data.
Most Marketers Adjust Their Tech Stacks Once or Twice Per Year
Few marketers frequently replace their tech vendors, according to a study by Walker Sands.
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