Half of marketers surveyed by The Relevancy Group worked with a customer data platform vendor in mid-2018. One trend for 2019: The adoption of customer data platforms will continue, along with the focus on customer data.

CDPs are the hot thing in marketing tech, even though their main features have existed for several years.

A third of mid-market companies spend at least 5% of their total revenues on technology, according to Deloitte.

Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data.

Few marketers frequently replace their tech vendors, according to a study by Walker Sands.